CASE STUDIES

Work documented with the evidence boundary visible.

Historical source material, current limitations and a repeatable reporting standard.

The 1People engagement below is migrated from Ecowiser’s 2024 case-study deck. Campaign descriptions are historical and self-reported; the headline traffic multiple and testimonial are withheld pending source verification and renewed publication permission.

HISTORICAL ENGAGEMENT · 2024

1People: creative content and digital PR.

The retained deck describes a campaign combining consumer surveys, journalist outreach, fashion commentary and supporting onsite content for the Danish fashion brand 1People.

Commercial client engagement · Historical source material · Outcome claims withheld.

Work described in the source deck.

RESEARCH

Consumer survey

Survey-led stories explored fashion spending, buying attitudes and apparel waste.

EARNED MEDIA

Journalist outreach

The deck describes outreach to media using data-led stories and founder commentary.

OWNED CONTENT

Onsite resources

Supporting content was created to connect category questions with the campaign themes.

Source and attribution boundary.

This summary is based on Ecowiser’s archived 2024 campaign deck. It documents the workstreams described there, but it does not present a current operating model, verified performance result or guarantee that another engagement would produce a similar outcome.

Outcome claims withheld.

The original deck contains traffic and conversion claims plus a client testimonial. Ecowiser has not revalidated the analytics source, baseline, comparison period, attribution method or current publication permission. The figures, testimonial and results page are therefore not reproduced here.

VERIFICATION NEEDED

Analytics source

Confirm the source platform, baseline, comparison period and metric definition.

VERIFICATION NEEDED

Attribution boundary

Separate the campaign contribution from seasonality, paid activity, site changes and other factors.

PERMISSION NEEDED

Publication approval

Reconfirm approved client naming, wording, visuals and testimonial rights before publishing outcomes.

The standard for future case studies.

REQUIRED

Scope and relationship

Client, work type, commercial relationship and exact activity delivered.

REQUIRED

Baseline and measurement

Source, comparison period, metric definition and attribution limits.

REQUIRED

Permission and disclosure

Approved wording, brand permission and clear paid, earned and owned classification.

Have evidence-led work worth documenting?

A credible case study starts with the measurement source and the limits of attribution.