Research worth citing.
Evidence-led intelligence for sustainability claims and consumer categories.
Explore current regulatory guidance and curated fashion resources. Each featured item shows its content type, dates and evidence boundary; consumer editorial remains clearly separate from B2B guidance.
Green claims across five markets.
The current guide covers adopted or current official sources in the EU, UK, US, India and France, with a visible review date and non-legal-advice boundary.
Reviewed August 2026 · Official sources linked · General guidance only.
Current resources.
Green Claims Compliance
Official-source overview across five markets, including high-risk claim patterns and evidence rules.
Waterproof Fabrics and Eco-Friendly Alternatives
Existing consumer editorial retained as a materials resource. It is not an Ecowiser assessment or certification decision.
OGL Honest Review
Existing editorial review. Brand claims and editorial judgement should be checked against the cited sources before commercial reuse.
Explore by research need.
Evidence and materials
Brand and claims reviews
Market and category guides
How to read Ecowiser research.
- Check the published and updated dates.
- Follow primary or official source links where available.
- Distinguish brand-provided claims from verified records and editorial judgement.
- Read the stated scope and material limitations.
- Do not treat an article, review or buying guide as a Wiser assessment unless explicitly identified as one.
Bring a claim, category or dataset.
Evidence-led research starts with a clear source, scope and useful public question.