COMMUNICATE
Say what you can prove. Prove what you say.
Make evidence easier to understand without losing its scope.
Ecowiser turns reviewed evidence into precise claims and public proof that marketing, sales and service teams can use consistently.
From a broad promise to an evidence-led claim.
BROAD CLAIM
“Our collection is sustainable.”
The subject, attribute, product scope, source and date are unclear.
EVIDENCE-LED PATTERN
“Selected styles use [attribute] across [scope].”
Add the named source, percentage or boundary, market, date and material qualification.
Illustrative structure: no example is an approved claim without matching evidence and market-specific review.
A USABLE CLAIMS SYSTEM
Control one claim across channels.
The claims library records approved wording, scope, evidence source, owner, channel and review date, helping teams avoid silent changes that make a claim broader than the evidence.
Illustrative only. Final fields and review controls depend on the engagement scope.
Sustainability Proof Sprint outputs.
SYSTEM
Approved claims library
Precise wording, qualification, ownership and review trigger.
PUBLIC PROOF
Proof pages and PDP modules
Evidence summary, scope, date, FAQ and limitations.
TEAM USE
Internal guidance
Rules for campaigns, sales, service and future adaptation.
Communication keeps the evidence boundary intact.
- Ecowiser does not promise legal compliance.
- High-risk claims may require specialist review.
- Paid, affiliate and sponsored relationships are disclosed separately.
- “Green Claims compliant” is not used as a service outcome.
- Weak evidence can lead to narrower wording, postponement or removal.
Build a claims system your team can use.
Start with the channels and claims creating the most risk, inconsistency or commercial friction.